Archive for September, 2026


Earned Media as a Line Item: Why Agencies Are Adding Digital PR to Their Fulfillment Stack in 2026

A boutique agency owner opens the renewal deck for their biggest retainer client and finds a new question at the bottom of the scorecard: "Where were we cited this quarter?" Not ranked, not linked — cited. The client's CFO wants to see the third-party coverage the brand earned, and the agency's SEO report (traffic, keywords, […]

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